Poet And Yinka Collaborate With Puma Football And Pro:Direct Soccer For The “LDN City Pack”

The Puma Future 18.1 boots features a design inspired by the estates of London. From the outside they’re cold, grey and solid, but it’s what’s inside that makes them a unique place to live and grow. The inside of an estate and the people who live within it inspired the patchwork graphic on the insoles of both #footballboots.

Poet and Yinka have been working for the past year with Puma on introducing the Puma Football x Pro Direct Soccer LDN City Pack. With a design inspired by London, the limited edition pack dropped exclusively at Pro:Direct Soccer with only 100 pairs of each boot available.

Representing the city by night the Puma ONE 18.1 comes in a “Black/Grey” tonal upper that features 3M reflective elements, with the flash effect being a nod to the construction workers building the city and the graphic designed to represent the landscape of tower blocks you see throughout London. The AVID Netfit sneaker also follow the capital night theme with a “Black/Grey” tonal design that hosts snippets from the insoles of the football boots, the same patchwork print made up of patterns found on things that represented Poet’s childhood growing up in London.

Poet is one of the most influential and recognisable content creators in the game at the moment. After making his debut with a documentary on the controversial rise of grime in Blackpool courtesy of Noisey, he has been persistent with putting out content and has risen as an Internet personality. Now he is a co-presenter on MTV’s legendary “Yo! Raps” show alongside Snoochie Shy.